MARKETING COLLATERAL

Direct Mail Design

CLIENT / INDUSTRY:

Bernard - Customer Service Staffing

PROBLEM:

The client had a very limited audience (high-level employees at Fortune sized companies) and traditional digital marketing wasn't getting the desired response.

SOLVE:

We had a targeted list of about 50 people to contact and thought the client would go for something fun and very bold. We mailed each individual a 3D printed bone (to match the client's Saint Bernard logo) with a pre-paid cellphone inside. Each package also came with a gift with one catch - answer the phone when it rings.

OTHER NOTES:

This campaign generated several sales conversations with the limited audience Bernard was seeking and was considered highly successful.